About our panel: Last year, six average Joes couldn't tweet their way out of a paper bag. But they banded together and used each other's strengths to make their dream of speaking at SXSWi a reality. Learn how they leveraged the power of social media strategy, exceptional content, and relentless self promotion to get their panel accepted. In this panel, we'll take you through every step of the process: -Brainstorming an idea that doesn't suck -Using every tool at your disposal to promote the hell out of that idea -Preparing yourself for the opportunity of a lifetime -And making the most out of it once you're there.